What Is SARTOISM?
sarto tailor [noun] a person who cuts and makes suits, overcoats etc.
ism /ˈɪz(ə)m/ a distinctive practice, system, or philosophy, typically a political ideology or an artistic movement.
We started with an idea of promoting a lifestyle, where everything should revolve around beauty. Beauty that express a harmony of mind and body, a certain form of grace and soft, understated elegance.
We felt that fashion must be focused on the real needs and desires of customers, suggesting a more sustainable way of shopping, that is less damaging to the environment.
While customers will always be on the lookout for something new, brands must slow down and produce less, but more comfortable pieces, with stronger focus on fabrics and shape. SARTOISM promotes products and brands that possess these qualities.
You will find both inspiration and products that are always relevant and timely. We write about the new ideas of masculinity, clothes, film, music, or simply those special things reflecting our thinking in areas other than fashion.
The key to retaining your sartorial self-respect lies in the ability to successfully differentiate between the short-lived fads and the future classics. In order to give you a nudge in the right direction, we’ve listed four menswear styles that will define the years to come: Luxury Sport, Street Casual, Business Classic and Casual Elegance.