Modern Style Icons

We’ve previously listed eight classic style icons that inspired generations of men over the years, but now we’re setting our sights on style icons of today. These gentlemen appeared in magazines and Instagram feeds, have blog articles written about them, and have followers dissecting their every outfit. Take a look at our list of contemporary men who have changed the way we look at style of today.

John Wrazej
You only see him on the pictures after visiting the Fashion Shows. John Wrazej is a Senior VP Menswear at Ralph Lauren and has impeccable style, wearing classic menswear pieces while adding touch of colour or cutting off his khakis in an interesting way. Watch and learn!

Photo: Ralph Lauren

Alessandro Squarzi

Fashion entrepreneur and style icon Alessandro Squarzi was voted Esquire's best-dressed man in the world in 2017. He is a huge lover of vintage fashion and oversees the marketing and distribution for various brands, including three of his own – Fortela, AS65 and Atlantic Stars, from his Milan showroom.

Photo: Valiana Variantza

George Wang
George Wang is a founder of a menswear boutique Brio Beijing that offers the kind of classic, softly tailored Italian style that George himself has always championed and this is exactly why we love him!

Photo: Jonathan Daniel Pryce

Lalle Johnson
Few know men's style better than the Stockholm-based stylist, Lalle Johnson, who has worked with everything from major fashion magazines to global brands as well as small, independent brands. If you’re into men’s style, chances are you’ve stumbled across both his photos and his creations already.

Photo: Lalle Johnson

George Cortina
George Cortina is the Contributing Fashion Editor at WSJ Magazine and was previously the Associate Fashion Director-at-Large for Vogue Nippon. George knows how to make a simple outfit stand out by wearing classics with a twist, but those twists make the people turn their heads. In addition, he has worked with numerous actors, musicians and personalities including Christian Bale, Cate Blanchett and Jared Leto to name a few.

Photo: Vogue Italia

Noboru Kakuta
He is the mystery man from many Pitti Uomo photos, consistently immaculate in his approach to dressing. He favours navy color and almost all pictures of him feature either a navy jacket or a pair of indigo jeans. Mr Kakuta is sharply dressed enough that a pair of jeans look like finely tailored trousers when he wears them.

Photo: GQ

Simone Righi
In the world of men’s style, Simone Righi does an amazing job of setting himself apart from the crowd while still being entirely classic. His style is both elegant and laid back, with some eccentric details, and he manages to pull it off effortlessly… a true Florentine original.

Photo: Trevorium

Robert Rabensteiner
Robert Rabensteiner is Fashion Editor-at-Large for the Italian branch of Conde Nast. Previously Fashion Editor and stylist at L'uomo Vogue, he draws inspiration from the likes of Italian film director Luchino Visconti, with a cinematic approach to style – never affraid to try on the new things.

Photo: The Sartorialist

Andeas Weinås
Youngest on this list, Andreas is a co-founder of the Swedish podcast Gentlemanualen, freelance writer, style consultant and watch enthusiast who fostered a passion for classic menswear since his early twenties. Andreas began his career as the Managing Editor of the biggest menswear website in Sweden,, before moving on to edit Swedish fashion magazine KING.

Photo: Milad Abedi