Doriani was founded in the early 1930’s and is currently run by the third generation. It is a true Italian brand that specializes in high-quality cashmere knitwear and stands for elegant, coveted luxury fashion items, in which the pieces are always a tribute to Milan.
Their first store was an atelier located at Via Manzoni in Milan and the company was known as Storm. It started as a producer of high-quality belts and straps, adding raincoats to their offerings over time. The next step found them providing an extensive array of high-quality men’s clothing, rejecting popular British-inspired style in Italy at the time.
The Doriani Cashmere products have always been a tribute to the Milanese, discreet and sober elegance, all but lit by the color, the hallmark of knitted garments. The secret of its success is a top of the line product and its distribution – being the first brand in Italy to have mono-brand stores, from Milan, Venice and Portofino to Santa Margherita Ligure, and Forte dei Marmi.
Doriani produces in their own factory in Biella, located between Turin and Milan, so they can control every stage of the process, from weaving the fabric to designing and crafting the garments. Apart from pure cashmere, Doriani refines garments in cashmere blended with wool, silk and cotton. Whether it is an elegant formal or a refined casual style you are looking for, you will find a wide variety of knitwear and luxurious accessories. At your leisure, of course.